Marketing Resources

The Marketing Strategy & Program

Motorcycling NSW has developed the ‘Time to Ride’ marketing strategy and resources to aid the recruitment and retention of participants for riding, coaching, officiating, and volunteering within our Clubs.

This plan has applications at two levels within our organisation;

First Level: Motorcycling NSW whole of Sport Marketing

• Creating awareness and opportunity for the greater community to view Motorcycling and its associated offerings for participation.
• Retention focuses or re-engaging lost members of participation opportunities.

Second Level: Club Marketing

• Creating awareness and opportunity for the local community to join their club and participate in competitions or programs.

The Call to Action

Time to Ride is our communities’ call to action to improve vision of itself, the sport and its endless participation opportunities on and off a motorcycle.

You can find your Time to Ride through our extensive club network who facilitate our nine disciplines, catering for beginners through to the very elite. Whether it’s riding a motorcycle as a race competitor, for leisure, recreation or fulfilling a role as a volunteer, official or spectator we have a place in our community for you.

It’s your Time to Ride, become part of your local motorcycling community, create lifelong friendships, and enjoy the cruise ahead.

Further Information

Below are the links to the overall Time to Ride Strategy & Program and resources for social media and communal advertising. 

For more information on this strategy and resources please contact:

Advertising Specialist
Shiv Ranjit
E: media@motorcycling.com.au