Club Toolbox Marketing Resources & Templates

The Marketing Strategy & Program

Motorcycling NSW has developed the ‘Time to Ride’ marketing strategy and resources to aid the recruitment and retention of participants for riding, coaching, officiating, and volunteering within our Clubs.

Participation within our sport has declined following the impact of COVID and now in rebounding out of this period, a joint effort is necessary to grow participation once more.

This plan has applications at two levels within our organisation;

First Level: Motorcycling NSW whole of Sport Marketing

• Creating awareness and opportunity for the greater community to view Motorcycling and its associated offerings for participation.
• Retention focuses or re-engaging lost members of participation opportunities.

Second Level: Club Marketing

• Creating awareness and opportunity for the local community to join their club and participate in competitions or programs.

The Call to Action

Essential for any marketing strategy is an appropriate call to action to entice perspective participants to engage with the participation opportunity, product, or program within our clubs.

For this campaign, the call to action is ‘Time to Ride’.

Time to Ride is our communities’ call to action to improve vision of itself, the sport and its endless participation opportunities on and off a motorcycle.

You can find your Time to Ride through our extensive club network who facilitate our nine disciplines, catering for beginners through to the very elite. Whether it’s riding a motorcycle as a race competitor, for leisure, recreation or fulfilling a role as a volunteer, official or spectator we have a place in our community for you.

It’s your Time to Ride, become part of your local motorcycling community, create lifelong friendships, and enjoy the cruise ahead.

Further Information

Below are the links to the overall Time to Ride Strategy & Program, The State and Club Schedule and resources for social media and communal advertising. 

For more information on this strategy and resources please contact Motorcycling NSW;

Chief Executive Officer
Daniel Rushworth
E: dr@motorcycling.com.au

Sport Development Manager
Ben Williams
E: bw@motorcycling.com.au

Advertising Specialist
Shiv Ranjit
E: @media@motorcycling.com.au